Ball Corporation Back

Expanding the “Can Do” philosophy

Challenge

The acquisition of Rexam by Ball Corporation in 2016 required refinement of their corporate brand and divisional collateral to tie in with a newly redesigned website.

Results

Watermark became students of Ball Corporation’s “can do, let’s do, will do” philosophy, embracing the commitment and dedication the company has to its employees as well as its customers and stakeholders. Watermark took on a number of initiatives at the same time, to include design of the 2016 sustainability report, creation of new division and subject-specific icons to be rolled out company-wide, and branding for the “Power of 1” Leadership Conference to introduce Rexam to the Ball culture. Watermark is proud to continue to partner with Ball Corporation in a myriad of creative projects, some literally making their way around the world, for use throughout the company’s global offices.