Denver Gold Group Back

Making Precious Metals Shine

Challenge

Precious metal producers, developers and explorers engage with portfolio managers, institutional investors and equities analysts through Denver Gold Group’s annual Denver and European Gold Forums. The whole world is quite literally represented at these events, therefore, we needed to convey information and schedules clearly and concisely to a diverse audience.

Results

Watermark refreshed the brand of both the Denver and European Gold Forums to reflect the sophistication of the precious metals industry with a contemporary flair to appeal to up-and-coming investors in this evolving market. Informative, easily-understandable signage and digital displays incorporated updated icons and visual messaging to better communicate to a diverse audience. Adjustments and updates were made to carry a cohesive brand across all marketing channels.